September 12, 2018 / Energy Solutions

The Skill C&I Energy Executives Need to Drive Change

People don’t buy what you do; they buy why you do it.  And what you do simply proves what you believe, Simon Sinek, author and speaker, pointed out this seminal fact in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action.

Advocating for, or more aptly, selling, a new energy strategy – particularly if it is one that flaunts a lot of the tacit or explicit rules of your organization – requires herculean negotiation skills.  Good negotiators are effective because they identify upfront what the key parties value – and keep the details focused on supporting those fundamental beliefs. In this case, here are four things to consider as you lay out your path:

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July 27, 2018 / Energy Solutions

What is the Economic Value of Renewable Energy for Corporations?

On our blog today, BayWa r.e. Solar Projects’ CEO, Jam Attari, shares how to communicate the undeniable economic value of renewable energy for corporations to your key stakeholders. Jam describes the importance of strategically curating your message to meet enterprise-wide goals.

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May 29, 2018 / Energy Solutions

Run Faster to Achieve Renewable Energy Goals

Markets will always adopt the better answers to existing problems and opportunities. Those who run fastest, and first, toward this better answer are rewarded. Steve Jobs may have been the greatest example of this. Jobs could detect where the market would go, and then provide the better answer through innovative technology. In his own words, Jobs said:

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