In the last few blogs of this series, my colleagues have shared the economic proof points for renewable energy technology and how to best garner internal buy-in among key stakeholders. These are vitally important for any Sustainability Leader or Energy Executive eager to meet their goals. Today, my hope is to impart to you the broader narrative of renewable energy technology, so you have the important context of this evolving industry. The incredible growth and proliferation of renewable energy are equally as inspiring as they are motivating. I believe understanding, and of course sharing, this story of the rapid evolution of renewables, will inspire and motivate your internal team, as well. Having spent my entire career in energy, the last decade being in renewable energy, I have witnessed this evolution first hand. As you know, there is much more to the story than the headlines we read in the news today. (more…)
Did You Consider Your International Operations in Emerging Renewable Ene...
Here we are, offering another voice to this series crafted to answer your key questions as a Sustainability Leader. In our past 3 blog posts our colleagues have shared the economic significance of renewable energy solutions, Read more
People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe, Simon Sinek, author and speaker, pointed out this seminal fact in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action.
Advocating for, or more aptly, selling, a new energy strategy – particularly if it is one that flaunts a lot of the tacit or explicit rules of your organization – requires herculean negotiation skills. Good negotiators are effective because they identify upfront what the key parties value – and keep the details focused on supporting those fundamental beliefs. In this case, here are four things to consider as you lay out your path:
On our blog today, BayWa r.e. Solar Projects’ CEO, Jam Attari, shares how to communicate the undeniable economic value of renewable energy for corporations to your key stakeholders. Jam describes the importance of strategically curating your message to meet enterprise-wide goals.
Markets will always adopt the better answers to existing problems and opportunities. Those who run fastest, and first, toward this better answer are rewarded. Steve Jobs may have been the greatest example of this. Jobs could detect where the market would go, and then provide the better answer through innovative technology. In his own words, Jobs said: