People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe, Simon Sinek, author and speaker, pointed out this seminal fact in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action.
Advocating for, or more aptly, selling, a new energy strategy – particularly if it is one that flaunts a lot of the tacit or explicit rules of your organization – requires herculean negotiation skills. Good negotiators are effective because they identify upfront what the key parties value – and keep the details focused on supporting those fundamental beliefs. In this case, here are four things to consider as you lay out your path: